Where recipes actually work, frosting is a love language, and your family says “Wow, you made that?!”
It’s about:
Sharing cookies that your kids can’t stop grabbing.
Bringing a dessert to the table that makes your friends ask for seconds.
Watching your grandkids light up when you add the sprinkles.
Inside The F&F Bake Club, you’ll get foolproof recipes, cozy community, and simple challenges that guarantee your bakes turn out as good as the photos — the first time.
You bake because it means something.
It’s how you celebrate birthdays, show up for your family, and turn ordinary days into something sweet.
You’re the mom who shows up with cookies. The grandma with the famous chocolate cake.
let me introduce myself
Hi, Im Sam!
After running a custom cake business, graduating from Le Cordon Bleu, and growing a blog that now gets over 200,000 monthly views (!!!), I realized something…
What people really want isn’t more pressure in the kitchen. it’s more play.
So I created the F&F Bake Club as a cozy, happy place for bakers who want easy, beautiful desserts, connection, and a little sprinkle of fun baked in.
If you’ve ever made cupcakes with your kids or stress-baked cookies at 10 p.m., you are 100% my people. Welcome. 💕
Fun Facts:
- We live in Fort Lauderdale, so I know a few things about baking with humidity.
- Im a HUGE Swiftie 🫶🏻
- I also run a food photography business and teach people how to become food photographers
- Rome is my happy place 🇮🇹
How it works
The Bake Club is a cozy, low-stress space for home bakers who want to have more fun, try new things, and actually use the frosting tips sitting in their drawer.
Heres what to expect inside:
🎂 Quarterly Bake-Along Classes
Live or pre-recorded — come as you are (robe + coffee welcome). I walk you through one of my tried-and-true bakes step-by-step. Replay always available.
🍪 Monthly Baking Challenges
A fun, simple theme to get you inspired (like “your favorite fall cookie” or “back-to-school treat”). It’s low pressure — and yes, there are prizes!
📸 Bake Brag Board
Post what you made, share your wins, or show off your glorious flop that still tasted amazing. This is where the fun lives.
💬 Ask Sam Q&A Thread
I check in multiple times a week to answer questions, troubleshoot recipes, or cheer you on. It’s personal, not overwhelming.
📖 The Recipe Vault
An organized space with all my never-fail recipes — frostings, cakes, cookies, cupcakes, brownies, and more. All from my blog, all in one place.
✨ Tips & Tricks Thread
Quick hacks, frosting fixes, decorating ideas, ingredient swaps — all the things I text my friends when they’re mid-bake.
tell me more
No Social Media Required!
This isnt another Facebook group- on purpose.
The Bake Club lives on a private, easy-to-use platform called Circle - totally separate from social media.
You can bake, share, and connect in peace ✨
This space is cozy, welcoming, and simple enough for everyone — whether you're a grandma who loves baking challah or a busy mom squeezing in cookies before bedtime.
well, this sounds amazing.
Come Join Us!
Have a question or two?
Let me help you out:
What if I fall behind?
You can’t. Bake Club is designed for real life. Pop in when you want, bake what you love, and skip what you don’t. There’s no pressure — just support.
Can I cancel anytime?
Yes. No contracts, no pressure. You can cancel anytime with one click.
Do I get direct support from Sam?
You sure do! I check in multiple times a week to answer any baking questions you have or to cheer you on!
Do you offer refunds?
No. I’ve built this space with intention, and I value the time, energy, and resources that go into creating it.
